Breaking Through to the Other Side

	> Relevante emner Purchasing from abroad? Please send order to: info@nyttf.dk About the book: This book aims at helping web managers, particularly those with a business focus, to master all the disciplines related to the user experience and the usability of a web site. Also, it offers tools and techniques for broadening the perspective to include the user experience and usability of two digital media with a growing impact on consumers and businesses: * Interactive TV; and * Mobile services The author uses his years of experience in the field to describe how, what and when to study the user in order to get more from the investment in a web site. About the author: Thomas Visby Snitker is a senior usability specialist with Beyond Interactive and Grey Digital in Copenhagen, Denmark, and the author of a book in Danish on usability. He is responsible for qualitative web studies and for consulting with clients on optimising their digital communication. His clients include major Danish and international companies, authorities and organizations, such as Nokia, Carlsberg, IKEA, SAS, Shell and Royal Bank of Scotland. He has worked with usability on all kinds of platforms, including Internet and Intranet, interactive TV, software, interactive voice response, mobile phones and mobile devices. Thomas holds a Master of Arts in Film and Media Studies and Informatics from the University of Copenhagen. Further information on writers homepage: www.understandingusers.com/breaking "Breaking Through to the Other Side" is a must read for anyone whose business depends on effectively reaching consumers through digital channels, in all disciplines from research to IT to marketing. This book not only reinforces the importance of identifying and responding to customer needs before you embark on a web development project; it provides a detailed roadmap for integrating usa-bility testing into "real world" scenarios. Timothy Smith Director, Marketing Strategy, Modem Media, Norwalk, Connecticut Understanding "the other side" - your website's users - is one of the biggest challenges in web development. I recommend this book for any web manager who wants to learn the methods of online user research, and the reasons for investing in it. Mark Hurst Founder Creative Good, New York A very useful read for anybody who wants to maximize the impact and effectiveness of their web sites. Written in a systematic, clear, and non-technical style the book outlines all questions that need to be asked in a website development process, from a users point of view. Highly recommended for anybody that relies on "the web" for business generation or information delivery. Calvin Liao Regional Research Director, ORC International Hong Kong > til top Relevante emner IT Multimedia & Grafik > til top	> Køb Breaking Through to the Other Side pris kr. 299,00 1. udgave, 2004 196 sider bestnr. 44056-1 isbn 978-87-571-2540-5 Relevante bøger Adobe Illustrator 9.0 Adobe InDesign 1.5 Kursusbog AutoCAD 2000i Lærebogen Brug Brugerne brugervenlige web-sites Brugervenlige edb-systemer Brugervenligt webdesign 2. udgave Developing Multimedia a holistic approach God webkommunikation En prak. guide t. webarbejdet Godt Webdesign Photoshop 5.5 Lær professionel billedbehandling Photoshop 6.0 Lær professionel billedbehandling Publisher 2000 Kursusbog Scanning Udvikling af multimedier 2. udg. Usable Web Design Websites Strategi for virksomhedens kontakt...

> Relevante emner

Purchasing from abroad?
Please send order to: info@nyttf.dk

About the book:
This book aims at helping web managers, particularly those with a business focus, to master all the disciplines related to the user experience and the usability of a web site.
Also, it offers tools and techniques for broadening the perspective to include the user experience and usability of two digital media with a growing impact on consumers and businesses:
* Interactive TV; and
* Mobile services

The author uses his years of experience in the field to describe how, what and when to study the user in order to get more from the investment in a web site.

About the author:
Thomas Visby Snitker is a senior usability specialist with Beyond Interactive and Grey Digital in Copenhagen, Denmark, and the author of a book in Danish on usability. He is responsible for qualitative web studies and for consulting with clients on
optimising their digital communication.

His clients include major Danish and international companies, authorities and organizations, such as Nokia, Carlsberg, IKEA, SAS, Shell and Royal Bank of Scotland.

He has worked with usability on all kinds of platforms, including Internet and Intranet, interactive TV, software, interactive voice response, mobile phones and mobile devices.

Thomas holds a Master of Arts in Film and Media Studies and Informatics from the University of Copenhagen.

Further information on writers homepage: www.understandingusers.com/breaking

"Breaking Through to the Other Side" is a must read for anyone whose business depends on effectively reaching consumers through digital channels, in all disciplines from research to IT to marketing. This book not only reinforces the importance of identifying and responding to customer needs before you embark on a web development project; it provides a detailed roadmap for integrating usa-bility testing into "real world" scenarios.
Timothy Smith
Director, Marketing Strategy, Modem Media, Norwalk,
Connecticut

Understanding "the other side" - your website's users - is one of the biggest challenges in web development. I recommend this book for any web manager who wants to learn the methods of online user research, and the reasons for investing in it.
Mark Hurst Founder
Creative Good, New York

A very useful read for anybody who wants to maximize the impact and effectiveness of their web sites. Written in a systematic, clear, and non-technical style the book outlines all questions that need to be asked in a website development process, from a users point of view. Highly recommended for anybody that relies on "the web" for business generation or information delivery.
Calvin Liao
Regional Research Director,
ORC International Hong Kong

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